Icelandic Glacial water is a carbon neutral corporation with a mission. It’s co-founder, Jon Olafsson runs every day if he can; usually through Hyde Park in London, where the entrepreneur lives. Olafsson started the company in 2004, where he conceptualized the idea of Icelandic Glacial brand. I caught up with Jon while he was in California recently. To coordinate the phone interview, his public relations firm in New York called his assistant in Europe, who called Jon in the U.S. to help schedule a time for us to talk. This is probably the first interview I’ve conducted that had to be scheduled across 3 states (because I am…




